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New York based visual marketing platform Olapic has announced its acquisition of Piquora. Piqora’s main products, including its Instagram shopping product Tapshop, will be integrated and most likely rebranded into Olapic’s platform.
While the terms have not fully been disclosed, a spokesperson for Olapic has confirmed that Piquora co-founder Naveen Akunuri will remain as well as some of the engineering team. CEO Sharad Verma will serve in an advisory position through the transition period before he moves onto a new venture.
Piquora, which started as a company focused on providing analytics and marketing insights for Pinterest, expanded its suite of social marketing tools to include actionable data for visual based networks like Tumblr and Instagram. However, it’s core strength remained with Pinterest.
Piquora helped businesses gain actionable insights into user-generated content, allowing them to measure key engagement metrics and smartly target their ad campaigns. Brands could learn how their products were getting shared visually to discover what resonated with their target audience as well as to identify influencers who could make for powerful brand advocates.
Even though Olapic and Piquora offer similar services, the move should allow Olapic to strengthen its core offering, allowing brands the ability to unlock the power of user generated content to create engaging and authentic brand experiences across the visual social web.
Olapic’s initial focus has been with Instagram, which is where co-founder and CEO Pau Sabria said his company’s strength is, while Piquora’s strength is with Pinterest.
“The acquisition of Piqora merges two best-in-class technologies and creates the industry’s most powerful visual content marketing platform designed to help brands, CMOs, and social teams extract more value and drive revenue from content,” Sabria said in a release.
As visual networks like Pinterest and Instagram continue to open their doors and expand their services to advertisers, marketers will need services that help quantify their efforts with visual media.
BuildSavings Offers Energy Efficient Window and Door Installation
Do you know that as a Los Angeles home owner you could be throwing out hundreds of dollars every year?
Old and poorly performing windows and doors can create a year-round drain on your energy bill. During the summer, your windows let in heat, forcing your air conditioner to work harder to cool your home. And in the winter, warm air escapes from your windows and doors, causing higher heating costs.
Energy-efficient windows and doors are the solution to preventing the outside air from affecting the internal temperature of your Los Angeles home or property, regardless of how hot or cold it is outside.
By utilizing BuildSavings (currently rated with a 5/5 on Houzz) , you have the ability to reduce your energy bill and carbon footprint. Not only does installing energy efficient windows for your Los Angeles home save you money, but it’s also good for the environment since you’ll be using less energy, which reduces greenhouse gas emissions from power plants.
The company offers a range of options and styles to suit homes and properties of all types, and we can meet any dimensions through custom, made-to-order solutions. We service Los Angeles, San Bernadino, Orange County, Ventura, Corona and other cities in Southern California.
Call or click here to get started and setup a free, no obligations appointment with a BuildSavings representative.
Efficiency and savings with the look you want
Savvy Los Angeles home and property owners often focus on reducing their energy costs through their windows and doors first. Your windows and doors will usually have the biggest impact on your heating and air-conditioning costs, and getting energy-efficient versions installed is affordable on almost any home improvement budget.
- The reduction of airflow begins with the use high-quality, non-thermoconductive glass. Energy-efficient glass has the same appearance as regular glass and can be cleaned in the same ways.
- The window frame around the glass is made of vinyl, which is another non-thermoconductive material that further helps reduce the transfer of heat or cold air in or out of your home or property.
- The vinyl is encased in wood, similar to as you would see on any other traditional window. The vinyl acts as a way to save money, but the wood ensures you don’t have to change up your style to accommodate your extra 15% savings (or more) on energy every month.
- Professional installation of the windows and doors further ensures the prevention of any unwanted leaks, gaps, or crevices that air could potentially flow in and out of.
Use BuildSavings for energy-efficient windows and doors for your Los Angeles home today
Insulate your entire home or property for optimal savings, or, start with one or two rooms that get particularly affected by weather fluctuations, like an uncomfortable living room or a chilly upstairs bedroom.
BuildSavings can give you a great deal on standard-sized windows or ones that are made-to-order with custom dimensions. Either way, you can expect to save 15% or more on your heating and cooling bills month to month by preventing air from escaping through your windows and doors.
Substantial energy bill savings are right around the corner, and remember, varying degrees of energy-efficient windows and doors can be had on almost any home improvement budget.
Call (844) 644-6873 to contact BuildSavings and schedule a free in-home consulation. They’ll send a BuildSavings representative to your home (servicing Southern California, including but not limited to Los Angeles, San Bernadino, Orange County, Ventura, and Corona).
After the on-site evaluation, if you are interested in moving forward with BuildSavings, you will be presented with payment options. Please note, BuildSavings does not require any deposit and you are not asked to pay until the job is 100% complete!
Van Nuys, Los Angeles, CA
Every business wants to generate more sales. Unfortunately, additional sales don’t happen just because you want them too. Improving sales figures is difficult for every business. No matter what you sell, the key to increasing sales is finding more potential customers and marketing to them in a way that turns them into paying customers.
If you’re a Shopify user, then you’re in luck. Their platform, which makes setting up an ecommerce store simple, has a large — and continually growing — selection of apps that can help you leverage social media to spread your marketing message and acquire more customers.
To get you started, here are some of the top social media and social sharing apps to use in your Shopify store. Use them wisely and you’ll have more fans than you ever dreamed of and more sales than you can handle.
Soldsie is a social commerce platform that promises to make it easier than ever to sell merchandise to your Facebook and Instagram followers. The idea is simple. You post a photo of your product to your Facebook or Instagram account and users can purchase it by writing “SOLD” in the comments. Many business owners have reported a surge in user engagement and sales after starting to use Soldsie’s selling platform.
Let’s take a look at what Soldsie does and if it’s right for your business.
What is Soldsie?
Soldsie is a social commerce platform that allows you to turn social networks into points-of-sales, meaning your business can sell its products directly from your brand’s Facebook or Instagram account.
You post a photograph of your product in your feed and notify fans it’s for sale along with how many are available. In essence, you are creating a flash sale that all of your fans and followers can participate in.
When someone wants to purchase an item, they simply leave a comment, such as “SOLD” on the post. After the customer leaves a comment, they are sent an invoice via email (whichever email is tied to their social account) for their order.
Getting Started with Soldsie
Getting started with Soldsie isn’t difficult, but it is a different process than you may be used to. Instead of signing up for an account and being able to use it right away, Soldsie makes you fill out a simple contact form. Then you wait to hear from them.
It doesn’t take long for Soldsie to reply. When they do, they’ll discuss the options available to you and help you determine which of their solutions is right for your business. It may be a different process than you’re used to when signing up for an online service, but it’s helpful, efficient and ensures that the on-boarding process happens smoothly.
How Soldsie Works
- You post a photo of an item you have for sale.
- A fan (really a customer) comments on the photo with the word “sold” or your word of choice.
- If the buyer has never bought from you via Soldsie, they register by clicking a link.
- The buyer gets an invoice via email and provides billing and shipping information when they checkout.
- You ship the product.
The simplicity of Soldsie is impressive. Customers can register in less than a minute and Soldsie has automated most of the invoicing process so that you can focus on continuing to engage your customers and create new ones.
What Soldsie Is and What It Isn’t
Soldsie is a tool that allows you to sell products directly on Facebook and Instagram. It gives you an easy way to reach your fans and offer them products that they can buy without ever leaving their social platform of choice.
If you don’t have a large Facebook or Instagram following, Soldsie isn’t going to make your account explode in popularity overnight. Similarly, if users aren’t engaging with your posts already, Soldsie isn’t going to turn you into the queen of engagement, but great photos and good deals can help. Even so, you should have a solid following (you’ll probably want around 1000 followers on Facebook or 500 followers on Instagram) as well as some user engagement before turning to Soldsie.
With that said, Soldsie can help you increase engagement and your number of fans over time. When customers purchase an item, their “SOLD” comment is displayed in their timeline and photo feeds where their friends can see and through the power of social proof can be influenced to purchase your product too. If their friends then make a purchase, once again a comment will be left and that will spread to a new group of friends enabling your store to go viral
What Does Soldsie Cost?
The Soldsie website is vague on this front and currently lacks concrete details as to the costs involved with using Soldsie.
The website doesn’t list how much Soldsie costs to use and user reports vary. It seems that most users pay around $200 per month as a base fee and an additional commission percentage if they make more than “X” amount in sales. It’s important to note that this is only a guess based on what some users have reported.
One user reported paying Soldsie $1,200 upfront to cover their first six months of service. The user reports that the $200 per month is used to prepay a 6% monthly sales commission. If commissions total more than $200 for the month, the user is issued an invoice for the difference. There is no mention of what happens if you don’t’ sell enough to create $200 worth of commissions in a given month.
Again, this isn’t the only pricing structure that Soldsie sellers have mentioned. It only serves as an example of one possible fee structure. To know what it will cost with any certainty, you will need to contact Soldsie and discuss fees with them directly.
Pros and Cons of Using Soldsie
Benefits of Using Soldsie
- It’s easy to use for both buyers and sellers
- Every seller has an account manager they can speak to
- Soldsie offers tips and social media training designed to help you increase and engage your fan base so that you can make more sales
- Easy to use sales dashboard that makes tracking purchases and inventory easy
- Easy integration with Facebook and Instagram. Additionally, Soldsie easily works with Shopify and Magento, making it easy to integrate if you use either platform for your eCommerce store.
- You don’t need an eCommerce store to sell with Soldsie. Check out this interesting storyon Accessory Concierge, which first started selling using Soldsie without having a website. After successfully proving their model, they then built an eCommerce store.
- Reports a 70% purchase completion rate vs 30% completion rate for traditional online shopping carts. This is likely due to the consistency’ technique (foot-in-the-door) – comment selling moves people along the sales funnel in a more seamless manner. It costs nothing for a customer to comment ‘SOLD’, but psychologically, to avoid cognitive dissonance, the customer will be more motivated to finish the purchase once they’ve made a seemingly trivial but public commitment.
- Using Soldsie to create flash sales takes advantage of the principle of urgency and scarcity. Since the product(s) only lasts for a limited time using Soldsie can help push people to make a purchase.
- Comments left by customers making a purchase helps to increase your stores conversion rate as it take advantage of social proof which can influence future customers.
Strikes Against Soldsie
- There is a learning curve for fans. Writing “SOLD” or some other chosen hashtag is easy enough, but some of your fans might not understand what’s happening right away
Is Soldsie Right For You?
Soldsie is a fantastic app for any business, small or large, that’s looking to increase engagement, community and ultimately conversions and sales by being able to sell to customers directly on social media.
If you have an active and responsive fan base, you should have little problem using Soldsie to increase sales and grow your fan base.
To get the most out of Soldsie your fans need to:
- Want to purchase your products
- Be a part of your online community
It’s the second one that can be a problem for businesses starting out. If your fans aren’t engaging with your brand prior to you using Soldsie, what reasons are you going to give them to engage with you after you start?
If you’re considering using Soldsie as a way to sell directly to fans on Facebook and Instagram, it may serve you well to focus on improving user engagement before you make that leap. You can view some of the Soldsie success stories here to help give you a better idea of how to begin.
If you have a solid presence and engaged users on Facebook and Instagram, Soldsie offers a simple way to sell to your customers directly through social media. If you don’t have many fans, or the ones you have don’t engage with your pages, you are probably best served by focusing on improving user engagement first before getting started with Soldsie.
Free online porn could end up costing people. A fake app promising free pornography is secretly taking pictures of users and demanding ransom.
The Adult Player app appeared on Android and promises users free pornography. However, when the user launches the app, Adult Player takes over the front camera of the user’s device and takes pictures of the user. The program shuts down and a “ransomware’’ message appears on the screen. The malware app then demands $500 in exchange for not revealing Adult Player’s pictures of the user. Screens come up saying the FBI has locked the device for looking at “forbidden pornography.’’ Then the victim of the app scam is directed to a PayPal page where Adult Player demands money from the user.
Adult-themed malware is a booming business with the rise of millennials finding porn on their phones and tablets. Legitimate free porn site PornHub had statistics stating that 60 % of their users are 18-34 who view the adult material on their devices. Adult Player wasn’t on official sites like Google Play, but can still be found by users of adult websites.
The malware was found by ZScaler, a security firm that provides cloud-based protection for devices. ZScaler frequently investigates malware on phones and tablets. Adult Player is a persistent malware app and simply uninstalling it won’t work.
“The ransomware is designed to stay stagnant on screen and does not allow the victim to uninstall it,” explained ZScale on its website . “Rebooting the device does not work in such cases as ransomware app becomes active immediately after reboot, which leaves no scope for the victim to get into device ‘settings’ and uninstall the ransomware.”
ZScaler offers advice on how to successfully uninstall the malware app.
- Boot device into safe mode (depending on the device). Safe mode boots the device with default settings without running third party apps.
- Uninstalling ransomware from device requires to first remove administrator privilege. To do the same, go to Settings -> Security -> Device Administrator and select ransomware app, then deactivate.
- Once this is done, go to Settings – Apps – Uninstall ransomware app.
“To avoid being victim of such ransomware, it is always best to download apps only from trusted app stores, such as Google Play,” advises ZScaler. “This can be enforced by unchecking the option of “Unknown Sources” under the “Security” settings of your device.”
Instagram has quickly gone from a trendy photo-sharing app to one of the best marketing channels for eCommerce businesses. At the end of 2014, Instagram announced that it reached 300 million active monthly users and you can bet that number has only grown as we come closer to 2015.
Instagram’s focus is on the sharing of photo and video content which makes it the perfect place for your online business to showcase its products and services.
Additionally, Instagram boasts higher engagement rates as compared to other social networks such as Twitter and Facebook.
Why Instagram Boasts High Engagement Rates
Visuals, in general, lead to higher engagement rates. Twitter users who add a photo to a tweet received an increase of 35% in bump in retweets; adding a video increased retweets by 28%. Facebook photo posts gather 53% more likes than the average post.
However, there are other reasons why Instagram specifically has better engagement rates as compared to other social networks which are as follows:
- Instagram has no sharing algorithm, (unlike parent company Facebook), which means a brand’s Instagram followers potentially will see every post from the any accounts they follow.
- The number of posts that are made per day is lower on Instagram as compared to Twitter which makes it easier for your photos to be seen. With less competition for screen time, the opportunity to be seen increases.
If you’ve made it this far, it should be pretty clear that Instagram should be a social network that you seriously consider investing in for your eCommerce business (assuming it’s demographics align with your target market).
How to Get Followers on Instagram
Before you start building a following on Instagram, it’s important to take some time to understand your target market. What’s the point of getting followers if they have no interest in what you’re offering?
Instagram demographics: As you can see, Instagram is fairly gender balanced as the percentage of men on Instagram is nearly the same as the percentage of women using the social network. Instagram is also popular among people from wealthy households with over a quarter of people on Instagram coming from households that make over $75,000 making Instagram a particularly attractive marketing platform for premium brands.
Customer data: Go through all your purchase data. At a bare minimum, you should be able to get an idea of your male/female percentages. If you can connect this data to other important data such as age, income, etc., then that’s even better.
Ask: Run a contest or giveaway offering something of value for a survey completion. This works best if you have an email list that you can tap that you can direct to a landing page for the giveaway.
Now that you have an idea of your target market, it’s time to start building a following by finding the right people and connecting with them.
See Who’s Following the Competition
Your competition has done the hard word for you which you can use to your advantage. There’s a high likelihood that your target audience is already engaging with and following your competitors.
These followers have shown some type of interest in what you have to offer by following your competition. All you need to do is figure out a way to get these people to follow you. With them all in one place and by knowing your target market, this is easy work.
Just head over to Gramfeed and do a username search, inputting the Instagram name of your competition.
You’ll be shown the the number of photos the account has posted as well as who they’re follow and who their followers are. Click on the “Followers” button to get a list of people following your competition and find people that are your ideal clients.
You should narrow the list to people who are active, engaging, and match your ideal customer profile. Once you’ve compiled a list of users who match the criteria, it’s time to interact with them.
After you follow each user, go through their posts and join in the conversation by liking and making relevant comments on their posts. While this method may be time consuming, you’ll find that the more work you put in, the more you’ll get out of it.
Hashtags can help you build a following on Instagram in the following ways:
- Find and and interact with people using hashtags that are relevant to your business. For example, if you sell cat toys, you’ll find to find people using hashtags like #caturday, #catsofinstagram, #petfashion, etc. As mentioned above, you’ll then want to follow and then like or comment on several posts to get these people to follow you.
- The other way hashtags help you with increasing your following is they help with getting your content discovered by people who are searching for keywords and phrases associated with your business. Making use of hashtags that are relevant to your brand helps increase your reach by putting your Instagram posts in front of your target market. searching for keywords and phrases associated with your business.
A few things to take into account when using hashtags on Instagram to get your account noticed.
Make sure your content and the hashtags you use are related. You can certainly use the most popular hashtags with your posts, but if you want to see success it’s important that the hashtags you use are relevant to what you’re posting.
Don’t spam hashtags. Instagram allows you to use up to 30 hashtags and while it appears that there isn’t a saturation point, you should consider limiting the number of hashtags you use. Using too many hashtags means you’re casting your net too wide and even worse, it might make your brand look spammy.
Don’t make the caption too short. It doesn’t appear that caption length itself impacts engagement rates as seen in the chart below, however a short caption followed by the use of multiple hashtags can again make your brand look spammy.
As an example of how to properly use hashtags, let’s take a look at GNC’s Instagram account.
Go through any of their photos and you’ll notice that when they make use of hashtags that they are aimed at making GNC appear as a lifestyle brand. For example, on National Running Day, it shared a follower’s photo, tagging it with #NationalRunningDay, #running, and #fitfam.
By sharing a follower’s photo, GNC was able to personally connect with the user; making use of relevant hashtags allowed GNC to get additional exposure for the brand.
Taking the time to build relationships with your ideal target customer will allow you to see real results in terms of increased brand awareness, traffic and sales. With Instagram proving itself as a terrific marketing channel for eCommerce due to its visual nature and ability to generate high engagement, there’s no reason why you shouldn’t take the time to build up your following.
Unless you’re going down the route of paying for interaction every time (which we don’t recommend), getting sizable and consistent organic interaction on your brand’s Facebook page can be really, really tough.
In fact, a study by Social@Ogilvy in March 2014 found that organic reach had declined to 6 percent meaning that on average only 6 out of every 100 fans you have will see your content. Those numbers are expected to continue to be on the decline, however there are plenty of ways to get people to interact with your content organically through hard work, perseverance and clever content strategies… but there are also shortcuts.
Here’s a Web Marketing Today exclusive – it’s our no-nonsense strategy to getting at least one or two solid posts up on your Facebook wall every week or so which will drive up interactions and your reach.
Perfect for brands.
The method: giveaways based on interaction
What we’re going to do is create a giveaway. This is going to be a Facebook-exclusive giveaway – only the people who like your page can enter. They enter by liking, sharing, and commenting on the post. Each like, share, or comment counts as one entry.
The obvious question is this: What are we going to be giving away?
It’s very simple – we’re going to be slapping our names on high quality items that people love to get for free (apparel, dishware, etc.) and then giving away a few of these items every week.
We accomplish three things with this strategy
Increased interaction on not one, but two posts
Our main goal with this strategy is to increase our average overall interaction so that we get more organic reach on the posts that we care about.
The actual contest post is self-explanatory – you say the rules, post what’s up for grabs, and add an enticing, eye-catching picture. Followers will be interacting with the contest post like crazy.
You also have an opportunity to announce the winners publicly and detail next week’s contest in a separate post. That way, you’ll get people liking the post because of the winners and because of next week’s giveaway.
That comes out to two posts per week. If you post heavily on social, you can do a contest once per week (assuming you have the capital to give that much away); if you’re a smaller brand, biweekly or monthly giveaways might be better. (You don’t want your entire brand page to be giveaways… that looks cheap.)
Interaction leads to visibility and new followers
Facebook users interacting with your post will make that action appear on their timelines and sometimes in the feeds of their friends. This makes people who aren’t your followers see your posts…
…and because your posts are so awesome (you’re giving away free stuff that they want), they’re going to pay attention to your page and who you are. They might even become followers themselves.
Fans using items leads to visibility
Whoever wins your giveaways will become walking advertisements for your brand… happily!
You have to be steadily active on Facebook for the best results – curating and creating content can be time-consuming. These giveaways count as activity, and you don’t have to put much effort into them past choosing a product and shipping it out.
Choosing what to give away
What does your audience want?
Consider your Facebook audience demographic, what your brand does, and how it relates to the needs and wants of your followers.
Make it valuable and cool
Whatever you choose, it has to make the person commit to liking, commenting, or sharing your post. You can’t be giving away pens and stickers. Give away something that the user perceives to be worth at least $20+.
And make sure that it’s somewhat cool to the social media crowd – a plain white t-shirt with your brand logo in the center probably won’t catch eyes. On the other hand, what about a slick t-shirt designed by a graphic artist that has your logo subtly incorporated? That’s a different story.
Make winning odds related to size of page
200 followers on your page? You might be able to get by with a single winner. 1,000? Still, maybe.
But let’s say that there are 10,000 followers on your page. Your giveaway post can blow up very quickly, and if it does, you’ll hit a wall – entering a single-winner contest when there are hundreds of entries seems almost not worth it. Followers won’t react.
And you can’t be giving away high-ticket items to entice followers… that will cost far too much if you do it on a consistent basis.
Instead, the items that we’re going to select are going to be cheap for us, and high in value to the user. That way, we can select multiple winners and simply increase the number of winners for each contest as our pages grow.
Easy: hoodie, t-shirts, hats, etc.
Who doesn’t love a new hoodie? Or comfy shirt? We’d bet that your favorite hoodie or shirt is worth a lot more than $20 to you.
Take this thinking and apply it to your own brand. What’s a relatively cheap item to buy in bulk that holds enormous value for the user? A unique, quality piece of apparel always will.
You can also venture out into dishware (glasses, pitchers, etc.) and other items like that where winners of all types will constantly be using them. (Glassware and apparel are both universal.)
Harder: brand-specific items
Giving away an item that’s actually related to your brand (and not just forcing an item like a t-shirt to be related to your brand) is a lot harder, but also more fruitful in the long term. For example, if you sell bed sheets, give away nightside lamps, alarm clocks, etc.
We’ll give you some tips on sourcing these brand-specific items below.
Getting it made and ready to give away
Find a supplier, get a sample, order bulk
Promotional products like this are remarkably easy and cheap to get made.
You can either go with an all-in-one supplier, such as…
Or, you can do a simple Google search for “custom [product you have in mind]” and see what comes up. Giving away products is big business – you’ll almost always be able to find a supplier for whatever you want. If you’re not sure yet, browse the categories of the companies above or do a search for “promotional products”.
Make sure that you get a sample and check it out before putting in a bulk order. Give away quality products and your followers will love you for it. Give away junk and you’re not doing anyone any favors.
Making the post
Hype up the contest for a few weeks in advance
Generate some buzz around your contests before they even begin. For a few weeks, make posts explaining the contest and getting users excited to enter and win.
Post nice product pictures with each post
One of the key elements in getting the interaction that you’re gunning for is catching the eyes of each of your followers. Pictures are paramount! You can’t post a basic “product picture” with a white background like you’d see on an e-commerce store.
Instead, take some pictures of the products so they looked like they are geared towards social media. No white backgrounds that make your product look like a stock.
Don’t be afraid to get creative… the better the photos of your items look, the higher they will be perceived in value. No one knows that each contest costs you an almost-negligible amount of money between product costs and shipping costs… you have a blank slate to create value.
Boost first couple of posts like crazy
To help gain traction with your contests, pay Facebook to boost the first few giveaways for pennies on the dollar. Just make sure that you select to advertise only to people who like your page, and not friends of people who like your page.
If you can reach all of your followers with the first few contests, everyone will know what’s up when he or she sees a giveaway post from you. Your attention to detail, great products, and sleek pictures will then make them interact… which is what we want.
If you do all of this correctly, you’ll have an interaction machine humming along as frequently as you choose to schedule it. Compared to other forms of social media content generation, getting custom promotional products isn’t expensive at all, and everyone loves free stuff. Your brand’s image will go through the roof as long as you’re giving away quality.
There’s no reason to stop once you’ve seen success on Facebook. Creating products that people want (even if you’re giving them away for free) is powerful – you can use that value other places, too.
- Can you add in promotional products with your paid products to make customers happier?
- Can you replicate this interaction-based giveaway process on any other social networks?
- Are the products popular enough to sell for a small profit?
Feel free to put your own unique twist on this, too. What sort of contest can you hold that will get users interacting on a mass basis? It’s an easy way to increase the organic reach of the rest of your posts without having to constantly pay Facebook for engagement.
Selling on Facebook
Now that you’ve built a strong audience that’s ready to interact with your posts through Facebook, you can start using the social network to sell items.
One of the easiest ways to do this is through a social commerce app like Soldsie which let’s businesses sell directly on Facebook (as well as on Instagram and other networks).
Soldsie allows your fans and potential customers to make a purchase directly through Facebook. All you do is post a status update or photo containing a product that you’re looking to sell – people who want to make a purchase just leave a comment that contains the word “Sold” somewhere in it.
The benefit of having people make the purchase through Facebook is that it dramatically increases conversion rates compared to asking people to leave Facebook immediately and navigate to a site that’s unfamiliar to them.
Additionally, when someone leaves a comment on your post, Facebook will show this activity to the customer’s friends – this leverages the concept of social proof and increases the likelihood that others will make a purchase of their own.
Hopefully this post helped you, or at least inspired you to create a similar social media campaign. Interaction isn’t hard – you just have to be creative! And by increasing your interactions, you can then either push more traffic to your eCommerce business or take advantage of an app like Soldsie to sell directly to your followers.